VRIFY
The mining industry is evolving, and the way investors absorb information is too.
Identity Design
Social Media
My Role
Team Members
Polyform Studio
Tools Used
Adobe Illustrator
Adobe Photoshop
Time Line
2 months
Vrify is a Canadian mining software company leading innovation, presenting mining companies with high-end tools that show off beautiful 3D renders in their presentations. The task was to modernize the brand identity and give it a new life and dynamism. We had a challenge to rediscover the perfect balance of wit and professionalism that will ensure Vrify's refreshed brand retains its value in the industry.
The approach was to define in full everything that was Vrify, from visuals to identity, dragging them into a more present time. We seamlessly integrated their amazing 3D models with AI tools and combined them with new visualizations for their website.
The Challenge
The integration of game-changing tools like MidJourney and ChatGPT has far exceeded our expectations in rebranding Vrify. Thanks to MidJourney, we were able to completely transform Vrify's visual presentation with breathtaking visuals and mockups for their website. This not only enhanced Vrify's aesthetics but also elevated the overall user experience, showcasing the company's cutting-edge technology in a more dynamic and interactive manner.
The impact on the business was massive! Vrify emerged from the branding exercise not just as a refreshed brand, but as a more vibrant and tech-forward company. This rebranding effort was absolutely crucial in continuing to attract new clients and establishing Vrify as a true innovator in the mining software industry. Through the powerful combination of advanced AI tools and strategic branding, Vrify has truly redefined its market presence and is now poised to dominate the industry.