Canelo Store
Where Style Meets Strength.
Social Media
My Role
Team Members
Strangers
Tools Used
Adobe Illustrator
Adobe Photoshop
Time Line
6 months
Canelo Alvarez is considered to be the best boxer in the world. He has won numerous fights and is known for his "Mexican Power". He is very popular among his fans and likes to stay close to them.
As a result, he created the "Canelo Store" which is his official merchandise store. The store offers a range of products such as caps, t-shirts and complete outfits that allow fans to dress like Canelo Alvarez. With attractive images on his social media, the Canelo Store has a solid fan base and often sells out of its items. This is a great example of how fans can feel closer to their idols by owning a piece of merchandise.