Robbie
Building a safe, trustworthy, and uplifting Ai best friend for tomorrows kids.
Identity Design
Web Design
Social Media
My Role
Team Members
Polyform Studio
Tools Used
Adobe Illustrator
Adobe Photoshop
Figma
Time Line
2 months
Since the debut of ChatGPT, Ai tools have disrupted most aspects of life online. However, the time team at Polyform Labs was concerned that nothing was being built intentionally for the second biggest group in the world: Gen Z and Gen A. Having deep experience building for this curious but vulnerable group, the team set out to define and design a framework for building safe, secure, and positive Ai for youth. Robbie was born to test our Z-Ai Framework.
To ensure Robbie's safety, disconnecting him from devices was crucial. Robbie had to be unhackable, not record personal data, and gain user trust. Robbie's vibrant logo and colours convey his charm and assure parents of its technical reliability and friendly approach to kids.
The Challenge
Robbie now lives on in the Polyform Lab as the team continues to explore the intersection of safety, educating young minds, and emerging technologies. You can join the waitlist for all the updates on the Hey Robbie project at the Polyform Labs website.